Choosing the right sales channels



Price comparison websites are a kind of shopping channel where customers can compare product prices of several sellers. If your product has a price and the price for buyers of your product plays a big role, one of the best comparison channels is a shopping machine, because buyers look for the best deals on these sites.

Marketplaces are intended to help online retailers acquire more traffic and product sales, but resellers have to deal with logistics, leaving them less time to advertise. This type of online distribution channel makes it difficult to create an unforgettable brand and build long-term relationships with customers. Many online sales channels charge a fee for product listings or a sales commission.

In addition to your own physical e-commerce business, there are various types of online marketplaces where you can sell your products to people you would not find otherwise. Large online marketplaces such as Amazon and Alibaba allow companies to sell products to the widest possible audience. Not every channel is suitable for every business, for example, some offer a more streamlined customer experience, and many marketplaces prioritize their own branding over yours.

Each distribution channel has different alternatives to discover and attract customers and different ways to present your products to potential customers in order to generate more revenue. For example, if your e-commerce strategy involves selling products through your business website or online marketplace.

To stay ahead of the competition and increase visibility of online products, brands and online retailers must meet their customers at relevant touchpoints to stay ahead of the competition. Most e-commerce stores use at least a few distribution channels, but there are a few comprehensive strategies that take the E-commerce sales trends into account to generate more revenue and change the purchasing habits of a few ideal customers. To remain competitive and increase sales, e-commerce retailers must expand into additional channels based on their specific business and long-term strategy to remain competitive and increase sales.

The products assigned to a specific distribution channel are the same as those specified in the customer profile. Based on the business model, objectives, brand, audience and product type as criteria you can be sure to find the one that best works for your business when you enquire about the below sales channels. As with the distribution channels outlined above, you have plenty of choices to choose from depending on whether you want to appeal to a larger audience through online marketplaces, focus on independence and brand strength or build a diverse selection of distribution channels for your own independent store.

A solid multi-channel strategy gives your customers more opportunities to increase their revenues and revenues by reaching a wider audience. Shopping channels extend your reach beyond your normal limits and give you the opportunity to reach new consumers who may never have come across your product line.



There are hundreds of channels for merchants to choose from, selling their products on global giants such as Google Shopping, Amazon, Facebook and even regional channels such as Miinto and Coolshop in Northern Europe.

Your strategy may include indirect marketing channels such as blogs, loyalty strategies via social media, public relations, speaking engagement, newsletters, competitions, sweepstakes, etc. Social media platforms such as Facebook and Instagram can be integrated into your e-commerce strategy by linking to your website and selling products through your existing Facebook page. For example, these platforms offer direct-to-store integration capabilities that allow you to integrate your e-commerce site into these social media platforms and make sales directly through your brand's social media pages.

Identify the advantages and disadvantages of the various distribution channels you should consider to find the one that best suits you and your product. Recognition and planning of the different use cases and roles in each channel will help increase productivity and open up new revenue opportunities. Understanding the differences between the five categories of digital distribution channels that will be pursued to support the objectives of online commerce (onboarding and productivity) will have a major impact on the future strategy and platform decisions that manufacturers and distributors will make.


A go-to-market strategy includes all kinds of distribution channels that you can use, including brick-and-mortar storefronts and e-commerce websites. A distribution channel is a medium or place where you exhibit your products and present them to a target group interested in buying your products. In its simplest form, distribution channels are third-party websites that allow online sellers to advertise their products.

A distribution channel is the route a product takes from the manufacturer to the customer. It is the direct means by which your company makes sales and contacts customers. Distribution channels, also known as placement, are part of the company's marketing strategy, which includes product advertising and pricing.

You can sell products at a profit directly to your end customers or sell them via Amazon, eBay, Walmart in-store or online through platforms such as BigCommerce, Magento, Shopify or over the phone using a combination of these methods. A wholesaler is someone who has their own sales representative and sells your products to independent retailers or the online market. An example of a large wholesaler would be Costco which buys its products directly from the manufacturer and passes them at no extra charge to its own customers.


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