How does Instagram algorithm works ?




For example, if someone more often likes and comments on Instagram redlines than other post types, the Instagram algorithm will prefer reels. The idea is that the algorithm wants to present content from related groups of people based on clusters, so if you have a dedicated profile that shares fishing content it's likely that other people will look for other fishing accounts that interest you.

Instagram does not hide posts in the feed, so you can still see the posts of those you follow if you continue scrolling. The Instagram algorithm is designed to show more posts from people you care about and with whom you share relationships - likes from family, friends, brands and people you admire. Instagram is also more likely to show people that your posts are interested in your niche even if they don't follow your profile.

Instagram Stories receives a lot of attention because they are not subject to the same algorithm as posts in your feed. As explained above, Instagram has learned that its feed and stories are places where users want to see content from people they follow. To know how to do this, you should post stories and reach people when they open their Instagram account.


The algorithm for Video Content Reels (IGTV) is similar to the algorithm for Instagram feeds. As Instagram expert Jenn Hermann pointed out, feeds are unique to Instagram users because of the content they deal with. The algorithms for Instagram Stories are similar to those for feeds and posts.

In 2016 Instagram switched from a chronological feed to an algorithmic feed which caused some confusion but was quickly adopted by most users. How Instagram Tracks other actions remains unknown, but the timeliness of posts and frequency of use of the Instagram feed is customized to each user. Instagram states that what appears in your feed is based on your own activity.

Instagram hasn't made any changes to its feed rankings lately, but it has never hidden posts from people you follow, so you have to keep scrolling until you see a post.

This allows your audience to return to the post and gives Instagram a clear indication that it is interested in the content. If you see a drop in engagement, it could be because of algorithm changes, says Instagram expert Jenn Hermann, or because the content is no longer as attractive.

If you use the app every day, Instagram will curate relevant posts based on what you like and engage with. For example, if you've interacted with most posts about football, cats or the Black Lives Matter movement in recent months, you're more likely to see such posts in your Instagram feed than tutorials and videos. Feed Stories are defined by a simple set of things we want to rank first: the latest posts shared by the people you follow.


Instagram algorithm monitors how people use the platform and how much time they spend on the platform, so what you post to get your followers online is your best bet to increase reach. Instagram insists that every post should appear in a user feed at some point, and new posts rank higher in the news feed than older ones. Engagement from previous posts, direct sharing and Instagram Stories also affect how your posts are displayed in the feed.

Let's take this information and explore how to use it to get your posts on the Instagram feed of your audience. The Instagram algorithm to decide how high your posts in another feed appear measure how well your posts attract engagement and evaluate the relationship between your account and your audience account to decide how high they appear in the feed.

The frequency of your contact with other users, such as comments, replies, DMs and tagging in their posts, determines how often they see your content in their feed. That's why it's important to have a close relationship with your followers so that Instagram shows them the posts first, regardless of the engagement on your profile.

The Instagram algorithm places new content at the top of your feed over older content. If certain users have interacted with much of your previous Instagram content, they are more likely to see your future content.


This means engaging with your followers is crucial if you want to grow on Instagram. To improve your rankings on the Instagram algorithm, the most effective focus is to post helpful and relevant content that encourages as much engagement as possible.

In this blog post, we discussed the ranking factors and algorithms that Instagram provides through Stories, Feeds, IGTV and Reels. In this post we delved deeper into the factors that affect the ranking of your content and shared some tips to increase your chances of getting your content on more people's Instagram timelines.

Instagram uses a variety of algorithms, classifiers and processes, each of which has its own purpose. Instagram uses a number of algorithms and classification processes for its own purposes.


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